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What drives SaaS valuations?

With this publication, we want to provide owners, executives and early-stage investors some insight as to how venture capital, private equity and strategic acquirers typically arrive at valuations of SaaS companies. While every company and transaction have unique attributes that impact pricing, this paper outlines the recurring themes that drive valuation across SaaS verticals. With this knowledge, management teams can better track their progress towards a sale or capital raise.